Advertise on Thread

Interested in reaching thousands of readers every day, into fashion, culture, beauty, music and New Zealand lifestyle? Advertise on thread.co.nz

Who we are

Our primary focus is fashion, with a fondness for local names and promoting upcoming talent, and a special feature on New Zealand Fashion Week each year and many shows during the year. We love trying out new beauty products, hearing new music, seeing new films and eating at new cafes and then talking about what we found tasty, good value, or exciting.

Who we share with

Our target market is New Zealanders who are into the same things we are, and probably what you are, too; going out and where to go, what to wear when you go there and things to do and listen to if you're staying in. We aim at urbanites aged 25-45 and mostly women, although the music, film and games reviews sections are also aimed at men.

Our Traffic

thread.co.nz has been operating for nine years in Auckland, New Zealand and grown steadily in quality of articles, reach of stories, coverage and of course in reader traffic. Pageviews are 115,000 a month, with approx 0.5 million hits per month.

Contact us

1. Can we share anything with our readers about your product? Are you a young designer wanting to promote your label? We can load an article with a colour image about your launch, event, or new release on the website as a classified ad for $NZ 90.00 one-off fee. We can also run your article in the very popular Giveaways section with a weekly giveaway prize to further promote it. Contact Editor Megan Robinson for information about promoting your product or event on thread.co.nz. Please email megan@thread.co.nz for more information on a classified ad.

We look forward to working with you.