Some quality viewing on the tele

When I was a kid there was a TV ad for a used car yard that had the used car salesman doing his own ad. He wasn't pretty. It may have been okay on the radio...in fact, I think this ad even sucked on the radio.

TV ads have come a long way since then. Now, history has been made with New Zealand's first HD high definition TV commercial- all in graphics for the release on the new blockbuster title, MotorStorm Pacific Rift. The commercial, for the high action game featuring off-road racing and stunning high definition graphics, aired this week during the movie Inside Man.

“As one of the most innovative technology companies in the world and a leader in HD content, we’re looking forward to showing Kiwis the quality and clarity of graphics they immerse themselves in when playing games on the PS3™,” says David Hine, General Manager, Sales and Marketing, Sony Computer Entertainment New Zealand Limited.

“Quite simply, the time is right for us to usher in a new era and set the benchmark for TVC’s in this country."

“Freeview HD launched in April earlier this year and Sky TV’s HD service arrived shortly thereafter and so the combined reach amounts to access in approximately 60,000 homes around the country. This provides us with a large and receptive audience to showcase the stunning experience of HD gaming,” he concludes.

Set on a beautiful Pacific island, with a lush rainforest, boiling lava and shimmering water effects all rendered in crystal clear HD, MotorStorm Pacific Rift was an obvious choice to showcase the graphics of the PLAYSTATION3.

If only Playstation 3 would remake those car salesman's ads in high definition...