Click for Kids this Christmas

At a breakfast today, TV and radio celebrities and a gorgeous group of kids gathered for a celebratory breakfast to launch the unique online charity initiative Click for Kids. The breakfast, held at The Warehouse Newmarket, sees the store expect to generously donate around $25,000 of toys to New Zealand kids in need this Christmas through their partnership with KidsCan.

KidsCan gives kids a hand up to help level the playing field, providing basics such as food and shoes to remove barriers to learning and give children the start they deserve at school and in life.

“It’s been a tough year for families, so it’s fantastic to be able to give extra toys to kids this Christmas. We’re already working with schools who will be able to identify kids and families who would appreciate this support” says Founder and General Manager Julie Helson.

The Warehouse has committed to supporting KidsCan by donating the toys via its website. The public are urged to go to www.thewarehouse.co.nz/clickforkids and simply click on the limited time Click for Kids page to help donate. Each click counts for a point; for example a box of crayons might be worth three points, and a doll might be worth five points.

Warehouse CEO Ian Morrice explains; “Every click will count towards toys, and people will be able to track the Click for Kids progress by watching the donations grow. We’re aiming to donate 2,000 toys in two weeks. Ultimately everything under our roof is great value, so it won’t take long for us to donate a lot of toys.”

To get things ‘clicking’, guests invited to a festive breakfast were able to select a toy they’d like to donate. Some of the celebrities and their chosen toys will be featured on the new Click for Kids website page.

Below: I meet some really cute girls who chose Dora the Explorer toys

Below: Suzie Espie chooses a My Little Pony to donate with the girls' help

Graham Dickie and Peter Reid of Republic Revolution with their donated toys

Some of the kids meet Kung Fu Panda in person