Stella Loving

For Stella McCartney lingerie SS10 the collection takes on a cleaner modern approach with a glamorous feel coming through in a rich vibrant colour palette and in the luxurious use of heavy lace teamed with fine chiffons and shiny satins trimmed with delicate lace.

A rich colour palette of purple, emerald, midnight blue and black sits alongside more muted tones of mushroom, nude and blush highlighted with punctuations of yellow. Playful prints include a star print and a vintage inspired flower print. The collections includes every day styles; bras, briefs, camisoles, playsuits and chemises in silk chiffon, silk, mesh and tulle.

New for Spring Summer 10 the popular Knickers of the Week have been reworked to create the “Silly Knickers of the Week” which features a raised embroidered doodles for each day of the week.

Also, new for the season is a playful “Souvenir Knickers” embroidered cotton bikini brief, featuring city scenes from LA, New York & London and Paris.

The silly knickers and the tourist knickers sets for you are super cute! But New Zealand knicker fanciers might still have to travel for these ones, as it's not confirmed that we will have them in the NZ Bendon Lingerie stores as yet, so watch this space!

The Stella McCartney lingerie collection available in New Zealand features 10 different stories, named after girls in cheeky situations:

* Vanessa Loving: Black stretch lace teamed with silk. Range features new soft cup bandeau style bra with pretty twin strap detail. Matching underwire bra, bikini, French knicker and fitted chemise with ladderstitch detailing.

* Sam Partying: Specially developed scallop mushroom embroidered trim, in layers on a nude pink silk base. Contour bra and camisole with matching gathered style bikini. Features playsuit which is new to the collection.

* Lulu Reading: Stretch jacquard fabric developed with the Stella McCartney Monogram logo. Styles are edged with a fine tulle trim in either nude pink or back with contrast straps. New front fastening soft cup bra features along side moulded cup contour bra, underwire bra with matching bikini and thong.

* Lavinia Hiding: Mushroom leavers lace with specially developed scallop trim. Contour and bustier underwire bra feature contrast yellow strap which beautifully accents the mushroom. Also available, matching bikini, thong and silk chiffon chemise.

* Colette Touching: Silk range featuring Stella runway flower print in a reworked colour way of black and bronze finished with a black lace trim. Range includes contour bra, underwire bra with matching bikini, thong, camisole and chemise.

* Lucy Sparkling: Vintage inspired black sequin embroidery on mesh background. Underwire and contour bra with pretty bow detail on twin strap with matching bikini and thong. Camisole and chemise feature lace trim at hem.

* Elodie Hoping: Emerald green levers lace and fishnet contour and plunge underwire bra with silk edging. Matching fishnet biniki brief and thong with lace inset and frill tulle trim.

* Molly Humming: Embroidered vintage inspired underwire and strapless bra with bikini brief and thong in black with tulle panelling. Also available in a matching chemise, camisole and French knicker.

* Eve Giggling: 1940’s inspired mesh range in purple or emerald green. Contour or underwire bra with intricate seaming details and straps bound in silk with matching bikini and thong.

* Clara Whispering: Shiney silk satin with tonal silk lace edge in a padded contour, u/w or soft bra with matching bikini brief, thong, suspender and pretty cami or chemise. Available in mushroom with yellow contrast trim.