Cup runneth over

We meet with Bendon's expert fitter to try out Pleasure State's My Fit Bra, a graduating cup push up bra.

It seems obvious when you hear it, but this makes it the first ever push up bra that is cup-sized, creating the perfect fit and a "Well, hello!" silhouette.

The My Fit push-up bra, invented in 2005, is now available in a variety of styles: a balconnet ($54.95), strapless ($69.95), corset ($99.95), camisole ($69.95), plunge ($49.95) and a multiway ($59.95), as well as a selection of thongs ($21.95), seamless Brazilians ($24.95) and Lace Brazilians ($29.95).

My Fit Bras are now available in DD-G cup sizes in two styles for women with a fuller bust; a plunging V-Bra ($59.95), and Carmen Balconnet ($59.95).

Below: Pleasure State My Fit Lace.

Why, you may ask, would a DD cup want a push-up bra?

D cup customers already have a full bust, but it tends to sit lower on the body. The push-up function uplifts the bustline adding just 25% padding - as opposed to the A cup which adds 85% padding. Similarly, the DD cup adds just 10% but also gives a well defined curve and flattering outline.

In New Zealand, the Pleasure State My Fit range is available in Farmers nationwide.

By Megan Robinson, 24 October 2010