culture latest news
Smells like team spirit
BMW wondered how it could take its ultimate experience motto even further, and came up with a plan with Ecoya to scent the car to match your mood.
The concept is the idea that your car is your private room in motion where you prepare - or unwind - before reaching your home or other destination.
So to this end, I got to joyride the all new BMW 3 Series – 320d spritzed with the fragrance of my choice which ended up being a dead-heat win between Ecoya Lemongrass & Ginger, and Lotusflower.
The car was voted best family car in the Women's World Car of the Year Awards 2012, proving it is desirable to women as a high-performing and safe family car. This smeet-smelling colab with Ecoya will further cement it as perfect for women; now ALL the senses are appealed to beautifully.
We took the 320d 3-series BMW up to Omaha and Matakana Markets on a sunny Saturday.
The 320d has some features that just had me plain excited - in fact, it was a bit like driving in Gran Turismo on PS3.
I especially liked the warning light that came on the side mirrors when a car approached in your blindspot. I also loved the rear view backing camera display, and how the speed projects onto the windscreen in front of the driver.
The BMW 3 Series 320d's sleek lines fitted RIGHT in at Omaha.
The three Ecoya mists: Lemongrass & Ginger for energising, Vanilla Bean to calm, and Lotus Flower for balance and clarity.
Below: I mist you...
Megan Robinson 27 May 2012
Photos Kevin Robinson