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The styling in the W.I.A lookbook is something straight out of the back streets of London. So it came as a bit of a surprise to me that this label has emerged from Barcelona.
Either way, the 'look' this relatively new label captures is phenomenal. They have the perfect mix of seapunk, new goth and their own attitude consisting of that "I can do whatever the f*ck I want" charisma that only new, small, indie labels seem to get away with.
One thing I love about these guys is their lookbook; which I immensely enjoyed wandering through. No boring, plain faced model who simply acting as a clothes horse here. Each outfit is meticulously styled and full of inspiration. And - it's all for sale - yay! (and if you dare- check out their campaign for a sensory overload).
Check it out! http://www.wiacollections.com
Words by Robecca Leyden, 5 August 2012
Pictures via the The W.I.A website.